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Ethos insurance

  • life

Last verified 2026-09-30

Every statement below is drawn from the sources listed at the foot of the page, and each fact names the one it came from.

Overview

Founded
2016
Source:Ethosverified 2026-09-30
Legal name
Ethos Technologies Inc.
Source:Ethosverified 2026-09-30
Company type
licensed producer and third-party administrator
Source:Ethosverified 2026-09-30

Products

Insurance products
  • life
Source:Ethosverified 2026-09-30
Underwritten by
  • Banner Life Insurance Company
  • Protective Life Insurance Company
  • North American Company for Life and Health Insurance
  • CMFG Life Insurance Company and MEMBERS Life Insurance Company (TruStage)
  • Ameritas Life Insurance Corp.
Source:Ethosverified 2026-09-30

Where it is available

States available
the District of Columbia and every U.S. state except New York
Source:Ethosverified 2026-09-30
State trade names
  • Ethos Life Insurance Services
  • Policy Bull
Source:Ethosverified 2026-09-30

Coverage

Coverage types
  • fully underwritten and simplified issue term
  • term life insurance
  • flexible premium adjustable indexed universal life insurance
  • term and whole life insurance
  • simplified term life insurance without medical exams
Source:Ethosverified 2026-09-30
Age restrictions
ages 20 to 85
Source:Ethosverified 2026-09-30
Eligibility notes
  • All U.S. citizens ages 20 to 85 can apply.
  • If you're between 66 and 85, you qualify for our guaranteed-issue whole life policy and are automatically approved.
  • Applicants ages 20 to 65 are eligible for our term policies.
  • No medical exams are required.
Source:Ethosverified 2026-09-30

Getting a quote

How to get a quote
  • online
Source:Ethosverified 2026-09-30
Free look period
30 day period to cancel coverage
Source:Ethosverified 2026-09-30

Claims

How to file a claim
  • beneficiary files a claim with the insurance carrier
Source:Ethosverified 2026-09-30

Customer service

Customer service channels
  • phone
  • email
Source:Ethosverified 2026-09-30
Office address
  • Mailing Address: 1606 Headway Circle #9013, Austin, TX 78754
  • San Francisco Office: 90 New Montgomery St #1500, San Francisco, CA 94105
Source:Ethosverified 2026-09-30

Limitations

Notable limitations
  • Products and their features may not be available in all states.
  • Complimentary W&T services offered through the perks rider not available in WA and SD; W&T services not available in AK and LA.
Source:Ethosverified 2026-09-30

Financial strength

Financial strength ratings
  • Banner Life Insurance Company: A+ (Superior), A.M. Best
  • Banner Life Insurance Company: A (Stable), S&P Global
  • Protective Life Insurance Company: A1, Moody's Investors (as of March 2025)
  • Protective Life Insurance Company: A+ (Superior), A.M. Best (as of March 2025)
  • Protective Life Insurance Company: AA-, S&P Global (as of March 2025)
  • North American Company for Life and Health Insurance: A+, A.M. Best (as of Aug 13, 2025)
  • North American Company for Life and Health Insurance: A+ (Strong), S&P Global (as of May 15, 2025)
Show the rest
  • North American Company for Life and Health Insurance: A+ (Stable), Fitch Ratings (as of June 17, 2025)
  • CMFG Life Insurance Company: A (Excellent), A.M. Best (as of December 2025)
  • CMFG Life Insurance Company: A2 (Stable), Moody's Investors (as of January 2026)
  • Ameritas Life Insurance Corp.: A+ (Strong), S&P Global (as of 2/28/2024)
  • Ameritas Life Insurance Corp.: A (Excellent), AM Best (as of 5/15/2024)
Source:Ethosverified 2026-09-30
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Evidence

Sources behind this page

Each fact above names one of these. The tier is where the document sits in our source hierarchy, and the retrieval date is when we last pulled the page.

  1. EthosTier 2 · The company itself

    About Ethos | Life insurance made easy

    Retrieved 2026-09-29

  2. EthosTier 2 · The company itself

    Our Life Insurance Carriers | Ethos Life

    Retrieved 2026-09-29

  3. EthosTier 2 · The company itself

    Buy Life Insurance Online - Apply In 3 Easy Steps | Ethos

    Retrieved 2026-09-29