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Ethos vs Lemonade

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Ethos

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Lemonade logo

Lemonade

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Life insuranceLast verified Sep 30, 2026
Verified facts for Ethos and Lemonade, side by side
FieldEthosLemonade
FoundedDiffers2016Source: Ethosverified 2026-09-302015Source: U.S. Securities and Exchange Commission (EDGAR)verified 2026-09-30
Company typeUnknown on one sidelicensed producer and third-party administratorSource: Ethosverified 2026-09-30Not verified
HeadquartersUnknown on one sideNot verifiedNew York, New YorkSource: Lemonadeverified 2026-09-30
Insurance productsDiffers
  • life
Source: Ethosverified 2026-09-30
  • auto
  • homeowners
  • renters
  • life
  • pet
Source: U.S. Securities and Exchange Commission (EDGAR)verified 2026-09-30
Underwritten byDiffers
  • Banner Life Insurance Company
  • Protective Life Insurance Company
  • North American Company for Life and Health Insurance
  • CMFG Life Insurance Company and MEMBERS Life Insurance Company (TruStage)
  • Ameritas Life Insurance Corp.
Source: Ethosverified 2026-09-30		Legal & General Group (term life, via partnership)Source: U.S. Securities and Exchange Commission (EDGAR)verified 2026-09-30
States availableDiffersthe District of Columbia and every U.S. state except New YorkSource: Ethosverified 2026-09-30Licensed in 50 states and Washington, D.C.; operating in 41 of those states and Washington, D.C. as of December 31, 2025Source: U.S. Securities and Exchange Commission (EDGAR)verified 2026-09-30
States available, lifeUnknown on one sideNot verifiedEvery state across the US except New YorkSource: Lemonadeverified 2026-09-30
Coverage typesDiffers
  • fully underwritten and simplified issue term
  • term life insurance
  • flexible premium adjustable indexed universal life insurance
  • term and whole life insurance
  • simplified term life insurance without medical exams
Source: Ethosverified 2026-09-30
  • personal property
  • crime and vandalism coverage
  • water damage coverage
  • fire and smoke protection
  • liability coverage
  • medical expenses
  • loss of use coverage
Source: Lemonadeverified 2026-09-30
Waiting periodsUnknown on one sideNot verified
  • 2 days for accidents
  • 14 days for illnesses
  • 30 days for orthopedic conditions
  • 6 months for cruciate ligament events
Source: Lemonadeverified 2026-09-30
Age restrictionsUnknown on one sideages 20 to 85Source: Ethosverified 2026-09-30Not verified
Eligibility notesUnknown on one side
  • All U.S. citizens ages 20 to 85 can apply.
  • If you're between 66 and 85, you qualify for our guaranteed-issue whole life policy and are automatically approved.
  • Applicants ages 20 to 65 are eligible for our term policies.
  • No medical exams are required.
Source: Ethosverified 2026-09-30		Not verified
How to get a quoteDiffers
  • online
Source: Ethosverified 2026-09-30
  • online
  • mobile app
Source: Lemonadeverified 2026-09-30
Free look periodUnknown on one side30 day period to cancel coverageSource: Ethosverified 2026-09-30Not verified
How to file a claimDiffers
  • beneficiary files a claim with the insurance carrier
Source: Ethosverified 2026-09-30
  • mobile app
Source: U.S. Securities and Exchange Commission (EDGAR)verified 2026-09-30
Customer service channelsDiffers
  • phone
  • email
Source: Ethosverified 2026-09-30
  • mobile app
  • website
Source: Lemonadeverified 2026-09-30
Notable limitationsDiffers
  • Products and their features may not be available in all states.
  • Complimentary W&T services offered through the perks rider not available in WA and SD; W&T services not available in AK and LA.
Source: Ethosverified 2026-09-30
  • Pet policies do not cover pre-existing conditions, dental care, elective surgeries not related to an accident/illness, or anything resulting from the policyholder's neglect
  • Renters and homeowners policies do not cover dog bites if the dog has a history of biting or is categorized as high-risk
Source: Lemonadeverified 2026-09-30
Financial strength ratingsDiffers
  • Banner Life Insurance Company: A+ (Superior), A.M. Best
  • Banner Life Insurance Company: A (Stable), S&P Global
  • Protective Life Insurance Company: A1, Moody's Investors (as of March 2025)
  • Protective Life Insurance Company: A+ (Superior), A.M. Best (as of March 2025)
  • Protective Life Insurance Company: AA-, S&P Global (as of March 2025)
  • North American Company for Life and Health Insurance: A+, A.M. Best (as of Aug 13, 2025)
  • North American Company for Life and Health Insurance: A+ (Strong), S&P Global (as of May 15, 2025)
  • North American Company for Life and Health Insurance: A+ (Stable), Fitch Ratings (as of June 17, 2025)
  • CMFG Life Insurance Company: A (Excellent), A.M. Best (as of December 2025)
  • CMFG Life Insurance Company: A2 (Stable), Moody's Investors (as of January 2026)
  • Ameritas Life Insurance Corp.: A+ (Strong), S&P Global (as of 2/28/2024)
  • Ameritas Life Insurance Corp.: A (Excellent), AM Best (as of 5/15/2024)
Source: Ethosverified 2026-09-30		Demotech, Inc. Financial Stability Rating of A Exceptional for Lemonade Insurance CompanySource: U.S. Securities and Exchange Commission (EDGAR)verified 2026-09-30

Both companies write life insurance. Of the fields we have verified for either company, 10 differ and 7 are unverified on at least one side. We do not pick a winner and we do not score either company.

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